Creative Critical Reflection Draft #4

How did you integrate technologies- software, hardware, and online- in this project?

Throughout the production, post-production, and marketing of the film, I used Blogger to keep track of my development. I used it as a platform to document all steps of the process for my project. This included conducting my research, posting my shotlist, storyboard, and script, as well as my marketing and distribution plans after posts of the finished product and revisions. Microsoft Publisher was also used to assist in formatting and posting the script and shotlist online.

To film A Not So Merry Christmas, we filmed with the camera of an iPhone 7. My partner, who was mainly in charge of editing the footage, used iMovie to adjust sound and cut different takes. Phonto and VSCO was utilized to provide the font text, size, style, and color needed for the job titles (Curlz MT) and text for posters and images (Anton). I also used Adobe Express on the iPhone 8 to edit screenshots in the film and the photoshoot for the marketing plan. The photoshoot was conducted with an iPhone 7. Adobe Express helped edit brightness, vibrancy, clarity, and saturation to make the images more appealing to potential audiences.

Comments

Feedback

Overall, I think that the feedback we received was fairly helpful. We were happy to hear that most of our peers found our film opening to be humorous. One noted that, in particular, the Easter Bunny entering the scene was very funny. Many comments included positive feedback on the camera work, where the dramatic use of zooms, reverse zooms, and zoom-ins created a more comedic effect on the product. They liked the concept of our film and found it to be unique. Others found the dialogue to have a good flow and the transitions to be smooth. Some comments included a good use of mise-en-scene, such as the props and costumes. Although we had a lot of positive feedback, we also had some important negative feedback as well. Most, if not all of our peers mentioned the low sound quality of the film. They stated that some parts of the opening were quiet, however, when it was presented to the class, the volume was already on the low end of the scale. This quiet audio may have lead others to note t...

Final Submission

We decided to revise the film by cutting a take on the elves’ reaction after Santa clause fails to recount that it is the day after Christmas. We aimed to have the take run a little more smoothly and cut down on the pause before the reaction of the elves.

Film Production- Storyboard

The first shot is an insert of Elf #1's feet as he walks down the hallway and approaches the conference room. It attempts to create a feeling of earnestness and curiosity as to where the board member is going and what will ensue. The second shot is a mid-shot of the Board of the North Pole at the end of the conference table, with the President of the Board and Elf #2 waiting for Elf #1 to sit in his empty seat. This tries to create an effect of seriousness and urgency to the situation of Santa Claus being fired. The third shot is an insert of a "Missing Rudolph" poster. This shot signifies the importance of Santa Claus's faults, as seen by losing his most important reindeer. The fourth shot listed is a wide shot of the Easter Bunny entering the conference room and slowly walking out after listening to the commotion. This shot attempts to incorporate humor by providing relief to the tension after addressing Santa Claus's wrongdoings, which could be s...

AICE Media Studies

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