Target Audience Research- Zoolander 2

Zoolander 2 is similar in target audience to our film in which it is a comedy aimed at PG-13 audiences.

-Publicity:

The film's marketing campaign started with the Ben Stiller and Owen Wilson playing male models Zoolander and Hansel walking in Valentino's fall 2015 show.n advertisement produced by Testa and Partners, described as a "mini-movie," was shown during the Golden Globes and featured Zoolander as the new face of Fiat’s ‘Blue Steel’.

-Posters

Several posters also incorporate Zoolander 2 to create a parody fragrance ad for a perfume they called No. 2.

Ben Stiller’s Instagram feed posted composite images where a one large image is split into several posts. In this post, it created the artistic photograph of Zoolander and a Siberian husky seen below.

Posts on Instagram also included Zoolander’s signature Blue Steel pose and captions including “Ornaments are actually tiny mirrors if you look close enough..#ornamentselfie” and “2 things I love: a hearty breakfast, and my first @Voguemagazine cover with Pineapple Cruz!! ((link in bio)) #cheatday.” Zoolander was seen on the cover of Vogue and participated in the magazine’s “73 Questions” video series.

Zoolander also collaborated with celebrities, including Katy Perry posting a video for her 39 million followers, and Delevingne mentioning walk-off with Derek to her 26 million fans.

Comments

Feedback

Overall, I think that the feedback we received was fairly helpful. We were happy to hear that most of our peers found our film opening to be humorous. One noted that, in particular, the Easter Bunny entering the scene was very funny. Many comments included positive feedback on the camera work, where the dramatic use of zooms, reverse zooms, and zoom-ins created a more comedic effect on the product. They liked the concept of our film and found it to be unique. Others found the dialogue to have a good flow and the transitions to be smooth. Some comments included a good use of mise-en-scene, such as the props and costumes. Although we had a lot of positive feedback, we also had some important negative feedback as well. Most, if not all of our peers mentioned the low sound quality of the film. They stated that some parts of the opening were quiet, however, when it was presented to the class, the volume was already on the low end of the scale. This quiet audio may have lead others to note t...

Final Submission

We decided to revise the film by cutting a take on the elves’ reaction after Santa clause fails to recount that it is the day after Christmas. We aimed to have the take run a little more smoothly and cut down on the pause before the reaction of the elves.

Film Production- Storyboard

The first shot is an insert of Elf #1's feet as he walks down the hallway and approaches the conference room. It attempts to create a feeling of earnestness and curiosity as to where the board member is going and what will ensue. The second shot is a mid-shot of the Board of the North Pole at the end of the conference table, with the President of the Board and Elf #2 waiting for Elf #1 to sit in his empty seat. This tries to create an effect of seriousness and urgency to the situation of Santa Claus being fired. The third shot is an insert of a "Missing Rudolph" poster. This shot signifies the importance of Santa Claus's faults, as seen by losing his most important reindeer. The fourth shot listed is a wide shot of the Easter Bunny entering the conference room and slowly walking out after listening to the commotion. This shot attempts to incorporate humor by providing relief to the tension after addressing Santa Claus's wrongdoings, which could be s...

AICE Media Studies

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