Zoolander 2 is similar in target audience to our film in which it is a comedy aimed at PG-13 audiences.
-Publicity:
The film's marketing campaign started with the Ben Stiller and Owen Wilson playing male models Zoolander and Hansel walking in Valentino's fall 2015 show.n advertisement produced by Testa and Partners, described as a "mini-movie," was shown during the Golden Globes and featured Zoolander as the new face of Fiat’s ‘Blue Steel’.
-Posters
Several posters also incorporate Zoolander 2 to create a parody fragrance ad for a perfume they called No. 2.
Ben Stiller’s Instagram feed posted composite images where a one large image is split into several posts. In this post, it created the artistic photograph of Zoolander and a Siberian husky seen below.
Posts on Instagram also included Zoolander’s signature Blue Steel pose and captions including “Ornaments are actually tiny mirrors if you look close enough..#ornamentselfie” and “2 things I love: a hearty breakfast, and my first @Voguemagazine cover with Pineapple Cruz!! ((link in bio)) #cheatday.” Zoolander was seen on the cover of Vogue and participated in the magazine’s “73 Questions” video series.
Zoolander also collaborated with celebrities, including Katy Perry posting a video for her 39 million followers, and Delevingne mentioning walk-off with Derek to her 26 million fans.
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