How does your product engage with audiences and how would it be distributed as a real media text?
It was essential to research the marketing and distribution techniques of films to engage and connect with the audience and potential viewers. I had to consider the perspective of a customer and understand what aspects of a film would tempt someone to view the product. Our film "A Not So Merry Christmas" appears to have a generally broad audience. It is most likely to be rated PG-13, with a target interval of individuals aged 15-50 years old. This is because the film is targeted to be appropriate and entertaining for older children, but still very enjoyable for individuals who are much older. The film is not targeted to a specific gender. The film is directed towards those who live in the United States due to the American tradition of Santa Claus. To market A Not So Merry Christmas, it was decided to consider using social media advertisements to get the attention of the public. It is more and more common for individuals of the target interval (15-50) to use social media and the internet in their day to day lives. Providing advertisements for the film on these platforms will help market the product to a vast amount of people. Ideas include writing posts about our film or providing images or posters to draw viewers. For an image or poster to advertise, I decided to use an image from the film and edit it using Adobe Photoshop express to make it more appealing to the viewer. The photos were edited by cropping, altering lighting vibrancy, saturation, and clarity and font was added using Phonto. This image can be used on internet or social media advertisements in addition to traditional movie posters. Furthermore, my partner was able to schedule a photoshoot with the actor who played Santa Claus. The app PicsArt was used to edit and brighten the background of the image The VSCO app was also used to add filters and contrast. Phonto was also utilized to add the text "UP TO SNOW GOOD" and the title of the movie. This image was advertised in an Instagram post from the account supporting the film. It reads "Santa's been naughty this year". The Instagram advertisement is essential to connecting to a younger, wider group of audience, who tend to spend lots of time on social media platforms. The phrases are also appealing to bring attention to potential customers. To distribute the product, we will plan to find an independent distributor. This can be done through premiering our product at an upcoming film festival to find potential distribution companies. We are most likely going to agree to a profit-sharing model, where the distributor would get a percentage of the total profits made from the film. We expect that the distributor receive around 25 percent of the profits, although this can be negotiated between 10 and 50 percent, as typically done by many films beforehand. The distribution company that decides to use our film would likely present screenings to potential buyers, where they can negotiate their percentage of shares from box office ticket sales. As soon as the film is premiered at the festival we expect our film to be distributed to at least 400 theaters, and up to at least 500 the following week. 60 days after the release of our film the distributor is expected to make A Not-So-Merry Christmas available for rental or purchase on iTunes, Amazon, Redbox, and YouTube, in addition to releasing it on Netflix. This type distribution is important as streaming and watching movies online is becoming more common and convenient for consumers. By 90 days we plan to distribute the film through Blu-Ray Disc and DVD for home media, as well as release the film to theaters internationally in Ireland and the United Kingdom.
It was essential to research the marketing and distribution techniques of films to engage and connect with the audience and potential viewers. I had to consider the perspective of a customer and understand what aspects of a film would tempt someone to view the product. Our film "A Not So Merry Christmas" appears to have a generally broad audience. It is most likely to be rated PG-13, with a target interval of individuals aged 15-50 years old. This is because the film is targeted to be appropriate and entertaining for older children, but still very enjoyable for individuals who are much older. The film is not targeted to a specific gender. The film is directed towards those who live in the United States due to the American tradition of Santa Claus. To market A Not So Merry Christmas, it was decided to consider using social media advertisements to get the attention of the public. It is more and more common for individuals of the target interval (15-50) to use social media and the internet in their day to day lives. Providing advertisements for the film on these platforms will help market the product to a vast amount of people. Ideas include writing posts about our film or providing images or posters to draw viewers. For an image or poster to advertise, I decided to use an image from the film and edit it using Adobe Photoshop express to make it more appealing to the viewer. The photos were edited by cropping, altering lighting vibrancy, saturation, and clarity and font was added using Phonto. This image can be used on internet or social media advertisements in addition to traditional movie posters. Furthermore, my partner was able to schedule a photoshoot with the actor who played Santa Claus. The app PicsArt was used to edit and brighten the background of the image The VSCO app was also used to add filters and contrast. Phonto was also utilized to add the text "UP TO SNOW GOOD" and the title of the movie. This image was advertised in an Instagram post from the account supporting the film. It reads "Santa's been naughty this year". The Instagram advertisement is essential to connecting to a younger, wider group of audience, who tend to spend lots of time on social media platforms. The phrases are also appealing to bring attention to potential customers. To distribute the product, we will plan to find an independent distributor. This can be done through premiering our product at an upcoming film festival to find potential distribution companies. We are most likely going to agree to a profit-sharing model, where the distributor would get a percentage of the total profits made from the film. We expect that the distributor receive around 25 percent of the profits, although this can be negotiated between 10 and 50 percent, as typically done by many films beforehand. The distribution company that decides to use our film would likely present screenings to potential buyers, where they can negotiate their percentage of shares from box office ticket sales. As soon as the film is premiered at the festival we expect our film to be distributed to at least 400 theaters, and up to at least 500 the following week. 60 days after the release of our film the distributor is expected to make A Not-So-Merry Christmas available for rental or purchase on iTunes, Amazon, Redbox, and YouTube, in addition to releasing it on Netflix. This type distribution is important as streaming and watching movies online is becoming more common and convenient for consumers. By 90 days we plan to distribute the film through Blu-Ray Disc and DVD for home media, as well as release the film to theaters internationally in Ireland and the United Kingdom.
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