AICE Media Studies

We decided to revise the film by cutting a take on the elves’ reaction after Santa clause fails to recount that it is the day after Christmas. We aimed to have the take run a little more smoothly and cut down on the pause before the reaction of the elves.

How did you integrate technologies- software, hardware, and online- in this project? Throughout the production, post-production, and marketing of the film, I used Blogger to keep track of my development. I used it as a platform to document all steps of the process for my project. This included conducting my research, posting my  shotlist , storyboard, and script, as well as my marketing and distribution plans after posts of the finished product and revisions. Microsoft Publisher was also used to assist in formatting and posting the script and  shotlist  online.    To film A Not So Merry Christmas, we filmed with the camera of an iPhone  7 . My partner, who was mainly in charge of editing the footage, used iMovie to adjust sound and cut different takes.  Phonto     and VSCO  was utilized to provide the font  text, size, style, and color  needed for the job titles (Curlz MT) and text for posters and images  (Anton)...

How did your production skills develop throughout this project? Approaching the subject of creating a film opening appeared to be quite daunting in the beginning. Working through the AICE Media Studies AS course helped provide understanding to the general process of producing, editing, marketing, and distributing a film. It has improved my comprehension of different styles and conventions that vary according to genre and a targeted audience. I was also able to gain some knowledge for using various applications such as Microsoft Publisher, iMovie, Photoshop,  Phonto  and VSCO. Throughout development of the project, I had a clearer understanding of the steps involved to transform an idea into a completed product while engaging and distributing to an audience.    By utilizing the Blogger application, I was able to organize my thoughts and gradually develop ideas of the film into a finalized product. This was crucial in helping me understand the thorough process ...

How does your product engage with audiences and how would it be distributed as a real media text? It was essential to research the marketing and distribution techniques of films to engage and connect with the audience and potential viewers. I had to consider the perspective of a customer and understand what aspects of a film would tempt someone to view the product. Our film "A Not So Merry Christmas" appears to have a  generally broad  audience. It is most likely to  be rated  PG-13, with a target interval of individuals aged 15-50 years old. This is because the film is targeted to be  appropriate  and entertaining for older children, but still very enjoyable for individuals who are much older. The film  is not targeted  to a specific gender. The film  is directed  towards those who live in the United States due to the American tradition of Santa Claus. To market A Not So Merry Christmas, it  was decided  to consider using s...