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Marketing Plan


To market A Not So Merry Christmas, we decided to consider using social media advertisements to get the attention of the public. Ideas include writing posts about our film or providing images or posters to draw viewers. For an image or poster to advertise, I decided to use an image from the film and edit it using Adobe Photoshop express. The photos were edited by cropping,  altering lighting vibrancy, saturation,and clarity. The font was added using Phonto. A business partnership with a well-known company is also helpful to market our film. For example, characters or themes from the movie can be printed on soda cans from the Coca Cola company. Because any people drink sodas from this large industry, having our movie advertised with the soda will grab attention from a wider group of people. An image of our poster could be a traditional movie poster or be used for an internet ad or banner. TV commercials incorporating clips or teasers of the film can be broadcasted by popular networks such as NBC, ABC, and the Hallmark channel. Furthermore, my partner was able to schedule a photoshoot on March 5, 2019 with Caleb Irwin, who played Santa Claus. The app PicsArt was used to edit and brighten the background. The VSCO app was also used to add filters and contrast. Phonto was also utilized to add the text "UP TO SNOW GOOD" and the title of the movie. This image was advertised in an Instagram post from the account supporting the film. It reads "Santa's been naughty this year". The Instagram advertisement is essential to connecting to a younger, wider group of audience, who tend to spend lots of time on social media platforms. 







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