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Target Audience Research- Identifying a Target Audience

Our film "A Not So Merry Christmas" is most likely to be rated PG-13, with a target interval of individuals aged 15-50 years old. The film is not targeted to a specific gender. The film is directed towards those who live in the United States due to the American tradition of Santa Claus. In addition, it is targeted to those living in homes with $100,000 plus incomes. The education level is targeted to high school students or adults who have had a high school education.



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