AICE Media Studies

Overall, I think that the feedback we received was fairly helpful. We were happy to hear that most of our peers found our film opening to be humorous. One noted that, in particular, the Easter Bunny entering the scene was very funny. Many comments included positive feedback on the camera work, where the dramatic use of zooms, reverse zooms, and zoom-ins created a more comedic effect on the product. They liked the concept of our film and found it to be unique. Others found the dialogue to have a good flow and the transitions to be smooth. Some comments included a good use of mise-en-scene, such as the props and costumes. Although we had a lot of positive feedback, we also had some important negative feedback as well. Most, if not all of our peers mentioned the low sound quality of the film. They stated that some parts of the opening were quiet, however, when it was presented to the class, the volume was already on the low end of the scale. This quiet audio may have lead others to note t...

Our product uses conventions of our genre as seen in our camera movements. Our genre is most likely a comedy that could also have elements of a drama, in which the product pertains to Santa Claus's drastic circumstances after losing his job. Although we did not expect to use some of the techniques in our original planning, some of our conventions utilized do match with the conventions of a comedy. For instance, some camera movements included quick zooms, including the camera pulling the shot in significantly close or significantly far. This adds an absurd, exaggerated affect to the scene characteristic of a comedy. The lingering wide shot of the entire room depicting Santa Claus as the board members await his response could also be found in comedies. However, these camera movements are not commonly found in more serious films such as dramas. These conventions, including the zooms and the wide-shot helps represent social groups or issues by portraying the tension between Santa Claus...